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Crafted to complement Pura’s smart fragrance technology, Trees of the West offers consumers a modern way to reconnect with the earth through scent.
June 24, 2025
By: Lianna Albrizio
Associate Editor
For adventurers who relish the scent of the Great Outdoors – namely, the fresh evergreen trees with the first dusting of morning snow, the towering spruce in the mist of a grey afternoon, or the glow of the Joshua Tree – luxury home fragrance brand Pura has captured those invigorating scents into a new collection with Scents of Wood. Industry veteran Fabrice Croisé founded the luxury fragrance brand inspired by forests and rooted in nature. Known for aging their scents in wooden barrels, Scen...
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